North Borough
Structured metadata rollout for a phased catalogue refresh
A digital trading team used a structured rollout pack to review and deploy category-level metadata changes without building its own spreadsheet process.
Testimonial
“The rollout pack was easy to review and far cleaner than trying to coordinate updates in spreadsheets ourselves.”
A. Davies, Digital Trading Lead, North Borough
Categories prepared
6
Products included
1,180
Manual review rate
12%
Challenge
The business needed to widen metadata improvements across priority categories, but internal review would stall if the update set was messy or inconsistent.
Approach
Rause translated agreed rewrite rules into a clean delivery structure with review flags, category grouping, and clear separation between straightforward updates and edge cases.
Outcome
The trading team could review changes in manageable batches and prepare a phased import plan without reworking the underlying file structure.
Related services
Bulk Metadata Rollout
A structured service for rolling title, meta description, and alt text improvements across priority categories.
Product Data Audit
A fixed-scope audit that scores Shopify catalogue quality and maps the highest-impact fixes by field, issue type, and SKU group.